Sage

Shannon Kitchens opened her first Sage boutique in May of 1997 in Dunwoody, Georgia. Kitchens carved out a niche in the Atlanta market by offering a true boutique experience without the high price tags. After eleven years in business, Sage continues to keep its price tags affordable as most items are below $100, enjoys new arrivals every Friday, and remains focused on customer service as a number one priority! Over the last decade, Sage has grown to three locations: one in Buckhead at Buckhead Marketplace a second in Midtown at Brookwood Place; and a third location recently opened at the Avenue of Forsyth in Cumming, GA. Sage is proud to carry favorite lines like MM Couture, Miss Me, Tulle, IT Jeans, See Thru Soul, Alternative Apparel, Frenzii, Collective Clothing, and many others. The boutiques also stock handbags, accessories, and jewelry made by local designers.

By hosting regular events, like the February pre-Valentine’s “Sultry Sage Soiree” to benefit the American Heart Association and the October “Tees for a Cause” event that benefits Susan G. Komen for the Cure Atlanta Chapter, Sage proudly gives back monetarily to the community.

The Sage team is made up of family – literally! Owner and founder, Shannon Kitchens, is proud to have had her mom, Sherrie Dorman by her side since the beginning. Today she remains at the corporate office in charge of inventory control. Kitchens’ husband of 4 years, James, handles all the IT for Sage and is working on the launch of Sage shopping online. Since 2000, Christine Bieber has been Kitchens’ right hand lady and General Manager extraordinaire. Often mistaken as Kitchens’ sister, publicist and marketing guru, Kitsy Rose, has proudly worked with Kitchens since 2003.

Sage’s mission will continue to be to provide its customers with the hottest fashion looks at an affordable price. And, The Sage customer will always be number one.