Earnest Sewn

Earnest Sewn is a denim brand that sets itself apart by consistency in concept and strong lifestyle identity, as well as our overwhelming commitment to product quality and brand. Our concept lies in the idea of mixing the Japanese beauty aesthetic of Wabi-Sabi, with denim's Americana past. Designed and launched by the former co-founder/designer of Paper Denim & Cloth, Scott Morrison, the Earnest Sewn design principle is literally translated as ‘product sewn in earnest’. In staying true to this we incorporate pride in workmanship and commitment to authenticity. The production of each garment is overseen by three people, and they monitor it’s progress from start to finish, at every stage: design, sewing, and wash.

We avoid as much of the standard ‘assembly line’ manufacturing process as possible, reserving some operations to specialists, but wherever possible, allowing one sewer to complete the majority of the garment. Additionally, the wash process incorporates hand-drawn techniques ensuring that no two pair are alike. The three people overseeing each pair’s production, along with the president and designer Scott Morrison, hand stamp the jean after each step of the process is complete. By signing our names we are committing our reputation to the product and validating it’s authenticity and quality. Every pair sewn in earnest.

Those fortunate enough to find a pair of Earnest Sewn in their local retailer will have found a line of denim and denim related products that reflect an unprecedented commitment to quality and individual style. They’ll also find an unwavering appreciation for denim and the fading mystique of American ingenuity and craftsmanship. Each piece of Earnest Sewn is handcrafted to perfection, the end result, an obvious by product of our obsession.